As Head of Strategic Marketing & Content at MMA Global Vietnam, Ngoc Vu provides strategic leadership across marketing, communications, content, thought leadership, and industry engagement. With over 20 years of experience in advertising, digital marketing, and strategic communications, she has held senior roles at leading organisations, including Con Cưng, VNG, and FLG Group. She is also an Associate Lecturer in Digital Marketing at RMIT Vietnam, where she connects industry practice with academic learning and research to support the development of future marketing professionals.