Interactive Roundtable Discussions #2 | MMA / Marketing + Media Alliance
Tuesday, July 21 - 12:20pm - 12:50pm ET

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Digital Out of Home: The Newest ‘Old’ Medium

In Partnership With:

Join the conversation around how technology and creativity are helping accelerate a whole new advertising channel that bears little resemblance to traditional Out of Home and has evolved into something much more innovative and unique. With advertisers yearning for nondisruptive digital video, discover the medium’s ability to deliver large scale reach with canvases that allow for best in class creative, safe and appropriate context, and newfound credibility through mobile technology addressability and attribution.

Chief Executive Officer
Lightbox OOH Video Network
SVP, Enterprise Customer Engagement and Investment Executive
Bank of America

Fixing the Consumer Identity Problem in Digital Advertising

In Partnership With:

The last few years have seen unprecedented challenges to the status quo of how consumers are discovered & identified by brands, targeted for advertisements & offers, measured & segmented, and engaged. In the new privacy-first economy, a unified identity solution is needed to bridge the worlds of demand and supply to best serve the consumer who is at the heart of digital advertising.

President & CEO
Kochava

Our Partners