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Establishing True Sustainability in the Face of Continual Change
In Partnership With:
It's an exciting yet challenging time to be a marketer right now. The third party cookie and other unstable identifiers are on their last leg. The pandemic is continuously disrupting behavior and consumption. Privacy is now an expectation rather than an option. With all this continual change, marketing enterprises will need to make drastic changes to the way they collect, store, connect, and utilize data, both inside their own walls as well as across the supply chain. Join this facilitated discussion to discuss and explore what the future of measurement, the future of media, and future of identity will need to become in order to sustain the future of marketing. A new foundation of data-driven strategies and technology needs to be established now to responsibly and effectively connect brands, publishers, platforms, and the people they serve.
Power of Dynamic Creative During Uncertain Times
In Partnership With:
While top advertisers revise creative on average once every 10.4 days, nothing could prepare them for the creative revisions demanded by the first half of 2020. How did brands course correct in the face of macro global, civil and economic events? How was digital helpful in pivoting quickly? What marketers were successful in leveraging CTV and digital platforms to test and adapt? What trends are here to stay, and which will go away? Join Channel Factory for a lively discussion on ways brands are able to affect major pivots from a media, creative, and messaging perspective.
Untangling the Mobile Landscape: How the In-App Ad Channel is Poised to Grow Audiences & Profitability
In Partnership With:
This roundtable will kick off the discussion with how brands like Western Union, Dunkin’ and Mars Petcare are cracking the code on mobile fraud and viewability, uncovering the right audiences with first party in-app mobile data, and more quickly activating consumers. As experts compel even CFOs & Procurement to help marketers 'stop buying bad ads’ and predictions that digital ad fraud will hit $23B in 2020, we’ll discuss as a group in-app concerns/questions and the primary reasons why a growing number of brand leaders have shifted to in-app: simple, less fragmented system, global reach, scale, cookie-less data capture and stronger consumer engagement.
