[Vietnam Webinar] Responsible Marketing in a Time of Crisis | MMA / Marketing + Media Alliance

[Vietnam Webinar] Responsible Marketing in a Time of Crisis

May 6, 2020 APAC
Maria Theresa Jae “Teejae” Sonza Maria Theresa Jae “Teejae” Sonza Region Marketing Director, IndoChina, Coca-Cola
Kris Constantoulas Kris Constantoulas Chief Strategy Officer, Leo Burnett

In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.

In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.

Language: English