Maria Theresa Jae “Teejae” Sonza
Region Marketing Director, IndoChina, Coca-Cola
Kris Constantoulas
Chief Strategy Officer, Leo Burnett
In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.
In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.
Language: English