Deepika is a senior leader in the APAC media industry, bringing over 25 years of expertise across marketing, communications, and ad technology. Having worked with 100+ brands in diverse markets, she has deep knowledge of consumer culture, data strategy, ad technology and architecting custom solutions in digital marketing.
Currently, as Chief Solutions Officer at WPP Media APAC, she leads the Addressable media solutions for clients in APAC. With a strong foundation in analytics, data science, business strategy, and A.I, she has been instrumental in shaping AdTech and MarTech roadmaps, driving transformation through data-driven marketing, for many clients. As a Board Member at IAB SEA+India chapter, she plays an active role in shaping the future of digital marketing in the region. Her portfolio includes global brands such as Unilever, Nestlé, Nike, American Express, BMW, Lufthansa, Pepsi, L’Oréal, HSBC, and Heineken, to name a few. In both regional and local roles, she has spearheaded award-winning media strategies that push the boundaries of innovation.
