Over 18 years of experience in Scaling Online Marketplaces, Category Management, Marketing and Bootstrapping my own eCommerce Start-up.

Deep understanding of Indian eCommerce ecosystem & complete value chain. Have had my share of successful exits as well as not so successful ones.

Passion for creating a culture where people enjoy what they do. Successfully Building Businesses and Winning Teams for Organizations.

Hardcore Marketer with deep understanding of Online & Performance marketing

Major highlights of My Career --

* As Senior Vice President Marketing with Edelweiss Financial Services, Set up & Scaled digital acquisition channel for the Personal Wealth Advisory Business. Which is Efficient, Scalable & Low-Touch.

* As co-Founder & CEO LadyBlush eCommerce (P) Ltd. launched India's first online marketplace dedicated to Women Fashion Merchandise. Scaled the business from zero to few thousand transactions a month in a hyper competitive environment, with positive unit economics

* As President Ecommerce with Ibibo Web Pvt Ltd (A Naspers Group Company) launched Tradus.in & TradusADS - hyper local classifieds website which later merged into OLX (Naspers bought over majority stake in OLX in 2011).

* As Head of Marketing - Futurebazaar.com, I was instrumental in taking the company among the top ecommerce websites in the country. Futurebazaar was nominated as Best Shopping website in 2007.

* I was a core part of Baazee.com founding team and worked in Category Management and later in Marketing at eBay India (eBay bought over baazee in Jun 2004). I was instrumental in building Categories 'Consumer Electronics & Mobiles' which contributed more than 50% of revenues for the company. As Marketing Manager; I set up ‘Online Affiliate marketing’ program for the India Business.