An accomplished marketer, Josephine has been spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region since starting her career during the first dotcom boom of the 1990s.

Currently, she helms the APAC Digital Hub at Diageo after holding several global roles at McDonald’s, where she led the delivery and adoption of digital capabilities across media, commerce, and consumer engagement to drive incremental business value. Prior to that, Josephine headed up eCommerce/Digital for clients such as P&G and Dell at MediaCom APAC (now EssenceMediacom), and managed various aspects of digital business in North Asia with CNET Networks and an e-commerce startup.

Josephine also serves on the Asia Advisory Board for the World Federation of Advertisers (WFA), with a focus on championing the regional agenda for the industry and showcasing the excellent work in Asia on the world stage. She is also an advocate for gender-equal opportunities with her work as part of the Singapore Women in Tech Chapter Executive Committee.