2014 London Forum Speaker Presentations | MMA / Marketing + Media Alliance

2014 London Forum Speaker Presentations

Presentations from MMA EMEA Forum: London 2014 are now listed. All of the below were granted permission to post. To view the full agenda, click here.

Monday, 10th November, 2014

ASDA: Mobile Transforms the Path to Purchase
10:10 AM – 10:40 AM
Chris Chalmers, ASDA

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Dynamic Personalisation: Marketers Leverage the Power of Mobile, Data, Creative and Media
11:10 AM – 11:50 AM
Guillaume Conteville, Mastercard
Sukru Dincer, Unilever (Elidor/ Sunsilk)
Justin Pearse, The Drum Works (Nector & Air Miles)
Scott Seaborn, Aimia Inc (Nector & Air Miles)

 Panel Session

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Insights & Oppprtunites in the Mobile Age
11:50 AM – 12:30 PM
Richard Firminger, Flurry

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Finally, We Know for Sure Mobile Marketing WORKS! (And here is how it can work EVEN HARDER)
12:30 PM – 13:00 PM
Greg Stuart, Mobile Marketing Association

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Panel Session: Key Principles to becoming Mobile Capable
14:45 PM – 15:25 PM
Theo Theodorou, xAd
Paul Frampton, Havas Media
James Hilton, M&C Saatchi Mobile
Iain Jacob, Starcom Mediavest Group
Alex Newman, OMD

 Panel Session

 

Mobility has Changed Advertising Forever
15:30 PM – 16:00 PM
Charlie Hunter-Schyff, Telefonica

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Yahoo! Native Advertising and Content and the Implications for Advertisers from Changing Consumer Behaviour
15:30 PM – 16:00 PM
Patrick Hourihan, Yahoo!

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Opportunities for Growth in Wearables and It's Impact on Mobile
16:55 PM– 17:25 PM
Nicholas Buckley, Sony Mobile

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The Mobile of Everything
17:25 PM – 17:55 PM
Frederic Joseph, Performics

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