Advertising Week - Mobile Advertising Insights | MMA / Marketing + Media Alliance

Advertising Week - Mobile Advertising Insights

Advertising Week V - Mobile Advertising Insights
Brought to you by the Mobile Marketing Association & Advertising Week
 
 
MOBILE IS THE LEADING NEW MEDIA
 
Thursday, September 25, 2008
 
MOBILE MARKETING EXPOSITION
9:00am – 3:00pm
Mobile marketing exposition featuring 30 leaders from the mobile marketing ecosystem.  Contact if you are interested in exhibiting.[email protected]
 

3:00 – 3:20pm - Mobile Advertising Insights & Realities

Keynote Speaker: Diana Pouilot, Director of Mobile Advertising, Google, Inc.
   

3:20 – 3:55pm - Mobile Advertising – And Why It is Emerging as a Leading New Media

Moderator:  Laura Marriott, President, Mobile Marketing Association

Panelists:

Andy Miller, CEO, Quattro Wireless

Jordan Berman, Executive Director, Media Innovation, AT&T – Converged Services

Paul Iaffaldano, Executive Vice President/General Manager, The Weather Channel

Richard Williams, Executive Director, Digital Media Operations, Verizon

Tom Daly, Group Manager, The Coca-Cola Company
   

3:55 – 4:30pm - Mobile Advertising – Advice from Active Buyers

Moderator:  Tony Nethercutt, VP Sales, AdMob

Panelists:

Eric Druckenmiller, VP, Media, Deep Focus

Ben Ezrick, Senior Strategist, Digital Innovation, Ogilvy Interactive

Michael Nicholas, SVP, Director of Communication Design, Carat

Eric Bader, Managing Partner, BrandinHand, Inc.          

 
Interested in Sponsoring This Event?
 
The MMA has partnered with Advertising Week in New York City to offer a day long Mobile Marketing Expo as well as two mobile power panels on Thursday, September 25. This is the only event dedicated to mobile advertising over the course of Advertising Week and the first time the Mobile Marketing Association will be participating.

The MMA and Advertising Week are selling exhibit space for the day long expo at $1,500 for non-members and $1,000 for MMA members per booth space )8x10).  If you are interested in exhibiting, please contact [email protected]. For more details on Advertising Week, please click HERE.