Nick MacIlveen is the Director of Carrier Relations at OpenMarket, a service that provides an efficient exchange of off-network mobile digital commerce. At OpenMarket, Mr. MacIlveen works with the top 15 carriers and MVNOs in the United States. He currently serves on the Mobile Marketing Association North America Board of Directors, as well as the MMA's Consumer Best Practices Committee, Industry Logo Committee, and Mobile Advertising Committee, among others.
Nick MacIlveen will spend 2008 in the MMA focusing on industry ubiquity, simplicity and scalability.
Mr. MacIlveen recently traveled to Hong Kong to present mobile marketing basis on behalf of the North American MMA at the Mobility World Congress convention. He also presented on mobile marketing for the CTIA - The Wireless Association - at its most recent Fall convention in San Francisco.
Prior to working at OpenMarket, Mr. MacIlveen held numerous positions at Sybase 365 where he worked with clients such as McDonald's, Disney, Microsoft, Yahoo, 20th Century Fox International and Google on mobile content delivery and mobile marketing programs around the world. Mr. MacIlveen began his career in the wireless industry working in sales and marketing for companies such as McCaw Cellular )now AT&T Mobility), GTE Communications )now Verizon Communications) and Openwave Systems. Mr. MacIlveen is arguably one of the most active new members of the MMA Board of Directors and Consumer Best Practices Committee.
As an MMA member for several years, OpenMarket stands at the forefront of the mobile messaging industry with 400+ customers in the United States and around the world. A recognized industry pioneer, OpenMarket has transformed the direct-to-consumer )D2C) business model with simplified business terms and standardized processes, enabling media companies and content providers to leverage the mobile channel to market and distribute their digital content offerings while optimizing the consumer experience. OpenMarket remains committed to helping drive innovation and creativity in the mobile market by influencing trends and consumer behavior.
Mr. MacIlveen brings over a decade of wireless industry experience to the MMA. He has served on numerous committees and participated in MMA events worldwide. Mr. MacIlveen has established carrier relationships with major mobile operators, as well as many media companies and content providers globally.
Nick MacIlveen is asking for your vote for re-election to the MMA Board of Directors and is qualified for the following reasons:
For these reasons, please consider Mr. MacIlveen's nomination to the MMA North America Board of Directors. He will represent you and all member companies in furthering the industry of mobile marketing, content and commerce.
I am the SVP for Fox Mobile Entertainment, a leading provider of mobile content for wireless carriers and consumers. In my position, I am responsible for identifying and creating new distribution channels for Fox Mobile Entertainment's content worldwide. I have been a member of the Mobile Marketing Association since November 2005, and was soon thereafter elected to the executive committee for the board of directors. Most recently, I served as moderator for the closing session of the Annual General Meeting of the Mobile Marketing Association, as well as served on a variety of MMA Panels.
Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages this past season, up from 12,000 messages in the first season in 2001. In a long list of firsts, we also invented the Mobisodes™ Series category, which led with the "24: Conspiracy" series, the first made-for-mobile program to be Emmy-nominated, and launched the first ad-sponsored video series, "Prison Break: Proof of Innocence."
Also last February, we announced a joint venture with Verisign and News Corporation to control the German-based direct-to-consumer portal, Jamba. The new Jamba will offer the world's widest aggregation of content from music and media companies, as well as original content created exclusively for mobile. We expect to draw from not only top Fox divisions but also News Corp companies around the world.
Within the MMA, I hope to drive mobile advertising initiatives as well as represent the interests of content providers )Fox/NewsCorp) and mobile distribution platforms )Jamba).
Making your voice heard in the Mobile Marketing ecosystem is hard. Making your voice heard among advertisers is harder. JumpTap, an MMA member since 2005, and its new CMO Paran Johar have accomplished both.
Both JumpTap and Johar have demonstrated a commitment to educating MMA members and non-members on the benefits of mobile search and advertising. Johar provides a unique perspective, having integrated offline, online, and mobile marketing strategies for large brands and can bring this experience to the MMA board of directors. Johar recently moved to JumpTap from MRM, where he served as the executive vice president of digital marketing for North America. Previously, Johar worked in interactive marketing at Tribal DDB as general manager for Los Angeles, where he was responsible for online marketing, search engine marketing, search engine optimization and marketing and advertising. Under his leadership, Tribal DDB won numerous awards including Adweek's Interactive Agency of the Year )2005) and grew to more than $80 million. Paran's client roster has spanned a broad range of industries, including work with GM, Microsoft, Wells Fargo Bank, Paramount Pictures, E! Online, Applebee's, eHarmony, and others.
JumpTap is the industry's leading provider of white label mobile search and advertising solutions, with nine operator customers worldwide and an accessible subscriber base of more than 100 million. JumpTap is consistently working to bring together the various aspects of the mobile marketing value chain; educating advertisers, agencies, content providers and carriers alike on the value and benefits of mobile search, marketing and advertising. In 2007, JumpTap held summits in Madrid and New York for major carriers, advertisers and advertising agencies around the world to convene and discuss best practices for mobile advertising, as well as what must be done to allow mobile to realize its full potential. The summits were a great success, and JumpTap continues to work to introduce more and more brand and large offline marketers into the mobile space.
JumpTap is extremely active in the Mobile Marketing Association. The company founded the Association's Mobile Search Committee, its executives actively participate in the definition and creation of mobile search and advertising standards, and through its day-to-day outreach JumpTap is working with carriers and advertisers around the globe to further advance the goals of the MMA. Eric McCabe )JumpTap's former VP of Marketing) and Neal Karasic )JumpTap's Director of Product Management) have both served as co-chair of the Mobile Search committee.
Paran Johar's role at JumpTap coupled with his rich industry experience uniquely qualifies him to serve as an MMA Board member. JumpTap is unyielding in its effort to not only educate advertisers, agencies, carriers and content providers on the value of mobile marketing, but also to learn from these sources to gather the necessary information to develop standards, technology and best practices that will ultimately lead to successful mobile marketing initiatives worldwide.
As Director of Mobile Marketing, Rachel Pasqua has represented iCrossing to the MMA for two years and has served as a speaker and active member of a number of committees. Her professional insight has been especially valuable to the Search Committee and has included numerous case studies, statistics and most recently, a set of formal best practice guidelines for mobile natural search engine optimization.
At iCrossing, she cultivates mobile and other emerging technologies for agency clients that include Mazda, PRN Newswire and Bank of America. A mobile industry veteran, she has worked in interactive since 1998 as a writer, producer and strategist and now advises iCrossing clients on successfully extending their online brand to the wireless web.
She started her career in film development, producing shorts and featurettes for independent studios in and around New York before moving into online with the cinema-centric interactive shop, Reset. Prior to joining iCrossing, Pasqua served as Director of Strategy for the mobile media consultancy, Consect, guiding both domestic and international brands on creative mobile content development and marketing initiatives. As a private consultant, she has developed mobile products and strategies for numerous domestic and international brands and is a frequent speaker on mobile search at industry events.
An active member of mobile interest groups within the IAB and the MMA and chairperson of the Emerging Technologies Committee of SEMPO, she blogs regularly about search, mobile and web 2.0 innovations at http://greatfinds.icrossing.com/
Pasqua is a much sought after speaker at industry events and her insights are frequently quoted in the media.
As a member of the MMA board, Pasqua would bring invaluable expertise in natural and paid search, providing the organization and its members with ongoing insight into the quickly evolving mobile search ecosystem.
Sam Matheny is General Manager of News Over Wireless )NOW), which is the most diversified mobile provider of local television content in the United States. NOW offers on and off deck WAP sites, SMS services, downloadable applications, and video channels. Sam's focus is on building the link between the local broadcast community and the wireless world.
Under his leadership NOW has built relationships with wireless carriers including Alltel, AT&T, Sprint, and Verizon and over 80 ABC, CBS, FOX, and NBC television stations that reach nearly 70 million television households.
Sam and NOW have exhibited industry leadership by launching the following:
NOW also operates the 4MYTV SMS service that enables wireless users to easily learn about and access local TV content. More information about NOW can be found at http://www.newsoverwireless.com/
In addition to these efforts Sam has been involved with NOW's parent company, Capitol Broadcasting Company, and their ownership of 700MHz spectrum and its potential uses and value.
Sam has over fifteen years of experience in the high-tech world of computers and communications. Prior to leading NOW, Sam held management positions with satellite, digital television, web development and interactive video companies.
Additional Professional Information
Publications and Presentations
MMA Involvement
Why Sam Matheny?
Sam is at the intersection of cross-platform, location-based marketing including mobile, local television and web. His focus on leveraging the strengths of local television and the mobile phone represent a unique promise for the mobile industry.
Sam is an innovative and visionary leader with a talent for applying information technology to deploy next generation services. He is an excellent communicator with a proven ability to build partnerships and assemble teams, and he has extensive experience with advanced digital media technologies. He is a recognized industry pioneer and thought leader, making him ideally suited to serve as a board member and evangelist for the Mobile Marketing Association.
Scott Foernsler currently serves as SVP of Sales/Marketing for Atlanta-based Air2Web. He is responsible for driving brand awareness and extending market leadership for Air2Web in the mobile marketing space. His responsibilities include driving the company's global agency practice and overseeing all corporate marketing. Foernsler brings more than 22 years of experience in sales management and marketing roles, including shaping distribution channels, corporate development and overall sales strategy. Previous he spent eight years directing sales efforts for WebTrends, DoubleClick and Siebel Systems. He has a BA with honors in business administration from Georgia State University.
Founded in 1999, Air2Web is a leading provider of mobile marketing technology to brands, agencies, content providers and carriers. Air2Web solutions are the core of the wireless value chain-connecting marketers to mobile subscribers on a global scale. In addition to representing some of the largest brands in North America )UPS, Starbucks, American Express, Office Depot, P&G, Wal-Mart, The Weather Channel), Air2Web received honors as a recipient of the 2007 Frost & Sullivan North American Mobility Award in recognition of developing a full-service approach and offering a single point of contact for brands' mobile marketing management requirements. As the market has evolved, so too has Air2Web's approach to ensuring the most successful mobile marketing programs to enable clients to better promote, service and transact with their customers via mobile devices.
Foernsler has been an active member of the MMA since joining Air2Web +14 months ago. He has been a featured speaker at numerous industry events. Most recently, he presented at a 3-city seminar series featuring a variety of industry analysts and pundits, entitled, "Why Today's Marketers Are Going Mobile: Using Mobile to Strengthen Brand, Build Loyalty & Turn a Profit." In November 2007, Air2Web sponsored a track at the MMA's Mobile Marketing Forum, where the company continues to maintain a strong presence. Additionally, Foernsler is slated to participate on a panel at the 2008 DMA Email Evolution conference discussing the convergence of Web, Email and Mobile.
Combining his past experience with Air2Web's new focus on Agencies and Vertical Expertise, Foernsler will be an excellent Board Member and advocate for the MMA. Specifically, Foernsler would like to focus on two main initiatives to benefit the MMA:
1 - Forging deeper ties with the MMA and other vertical associations )such as the GMA) so that MMA can become a thought leader and resource among these specific verticals. Brands are hungry for education on how to make the most of their marketing dollars and focusing on specific verticals will increase the credibility of integrating mobile.
2 - Additionally, Foernsler sees an opportunity for the MMA to become the de facto standard for agencies when determining how to/what to incorporate into their clients mobile initiatives.
Both of these initiatives, to be spearheaded by Foernsler, will help drive new membership to the MMA and generate interest for future sponsorships and exhibits at MMA events.
Scott Hannan has been directly involved in the domestic and international mobile industry for 9 years. Working with carriers in 15 countries, across the US, Asia, and Europe, Scott has been involved in launching hundreds of mobile services. The bulk of this experience was gained at Mobile 365, as Senior Director of Global Business Development overseeing mobile plans for companies like Visa, Disney, Nokia, Yahoo, Google and MSN. Following Mobile 365, Scott consulted, across the spectrum, to AKQA, MIG )UK), New Line Cinema, Qualcomm, Ecrio and OpenMarket. Most recently he joined Pelago as VP of Business Development where he's leading efforts to establish high value location based partnerships with North American carriers as well as developing advertising supported business models that include location. Founded in 2006, Pelago is based in Seattle, and has launched Whrrl, a new mobile and web-based service at the intersection of social networking and local discovery. Pelago's lead investor is Kleiner Perkins.
As General Manager for the US, Scott first convinced Mobile 365 )then Mobileway) to become MMA members in 2004. During this period Scott presented at all Mobile Marketing Bootcamps alongside Jim Manis and others. While his past workload precluded involvement beyond these presentations, Scott has recently joined both the Mobile Communities/UGC and Privacy Committees. Pelago have been MMA members since August 2007.
Why should Scott be considered?
Scott's expected contribution
Ericsson has been a member of the MMA for more than two years and currently holds a board seat on the EMEA and APAC Chapters. In addition to this involvement and commitment to the MMA, Ericsson has been an active speaker at MMA events and participated in various committees around the globe.
Ericsson is shaping the future of Mobile and Broadband Internet Communications through its continuous technology leadership. Providing innovative solutions in more than 120 countries, Ericsson is helping to create the most powerful communication companies in the world.
Ericsson IPX is a global aggregator with Content Provider customers in 24 countries and has relationships with network operators worldwide. IPX is a leading supplier of payment and connectivity services and will continue to take a leading role in driving development in the Mobile Marketing Arena. Since joining the MMA - Ericsson IPX has been actively encouraging participation from various other units in Ericsson with the outcome of involvement in several committees and submissions to the MMA newletter. Other MMA activities include Member recruitment from amoung our customers and aid for other MMA members when entering the US from various other markets. Ericsson is active, involved, and enthusiastic about the MMA!
The Candidate:
Scott Nichols has 16 years experience in wireless and wire line data/content services sales and sales management. Scott's role as Regional Director of IPX North American began in mid-2006 and he has overall sales, operations, and financial responsibility for the market. Prior to that, Scott joined Ericsson in 2004 as Director of Sales focused on Mobile Virtual Network Operators )MVNO's). His key responsibilities were to promote MVNO's to leverage their marketing expertise, while driving mobile revenues using Ericsson's end-to-end service layer solutions.
Scott's past sales/sales management expertise in telecommunications services have aligned him to be a perfect fit for the entrepreneurial spirit of the growing mobile content market. He has a proven ability to develop/implement effective operational processes and differentiating sales strategies in competitive/expanding market environments.
Contribution to the MMA board:
1. Broad understanding of both the operator's service layer platforms, as well as, the mobile content value chain.
2. Thought leadership in new/emeriging technologies and its subsequent value/challenges within the mobile content and aggregator space. )i.e. mobile TV, WAP billing, etc.)
3. Engage other Ericsson groups to participate and support the MMA inititives )Ericsson Mobility World, Tandberg TV, Ericsson Consumer Labs, etc.)
4. Strong collaboration skills with mobile operators, marketeers, content providers, and technology suppliers.
Mr. Sean Moshir, Chairman, CEO and Founder of CellTrust Corporation passionately advocates CellTrust's core mission to collaborate with the mobile community to provide an intelligent environment for the trusted and convenient exchange of relevant, often highly confidential and personal data between businesses and consumers via the mobile device, while championing the mobile channel and removing stumbling blocks for growth. At CTIA Wireless 2007, CellTrust launched a pioneering Secure Mobile Information Management platform. At the Mobile World Congress 2008, CellTrust will launch a state-of-the-art SecureSMS application to further drive SMS penetration worldwide by enhancing the security and compliance aspects of the mobile channel.
During the course of his career, Moshir has focused exclusively on strategic network, enterprise security, and Secure Mobile Information Management )SMIM) software and services that support consumer and business process integrity and optimization. Moshir is also a leading authority on IT security, having founded today's leading security patch and vulnerability management software company PatchLink™ Corporation )now Lumension Security) in 1991 and led the Company's successful growth strategy.
Moshir has led several industry changing technology initiatives including the creation of ManageWare, the world's first network management language, which he then sold the trade name and rights to IBM. In the early nineties, he co-developed one of the very first network anti-virus VAPs for Central Point Software, which was eventually acquired by Symantec Corporation. Moshir then created sophisticated network tools called NetBasic which he licensed and then sold to Novell. In 2001, Moshir sold IT management provider Altiris )now Symantec) a system management software program designed for UNIX/Linux operating systems. Just a few years later in 2004, Moshir's PatchLink Update™ was licensed to Novell.
CellTrust became acquainted with and involved in the MMA in May of 2006 and:
Sean Moshir is co - chairing the formation of a Mobile Banking Committee with VeriSign
Working to solidify and a Mobile Security Sub-Committee within the M-Commerce Committee
Three other members of executive management are actively involved on the Short Code, Advertising, and Women in Wireless Committees
Judged the MMA 2007 Awards
Exhibited at the June 2007 MMA Forum
Participated in and attended the November 2007 MMA Forum and AGM
Sean Moshir and the CellTrust Team are committed to the global vision and strategic objectives of the MMA. Security cuts across market, hierarchical, cultural and geographic boundaries. CellTrust would like to leverage its international network and mobile security expertise to help the MMA continue its exponential growth into areas it might not otherwise have access, while making its resources available to the MMA on a local level.
Steve Livingston brings over 25 years of executive experience with 16 years of wireless data background, beginning as a founding leader of the wireless data organization at Airtouch Cellular. He is currently Chief Marketing Officer for mBlox with global responsibility for all product management, marketing, industry relations, strategy and carrier management. Prior to mBlox, for 5½ years, Steve was Executive Vice President Marketing, Sales, Customer Operations of Bytemobile, building the company from infancy into a global leader of mobile data infrastructure in over 37 countries. Prior to Bytemobile, Steve was Vice President, Enterprise Marketing at ATT Wireless. Prior to ATT, Steve was Vice President Marketing Cellular One Bay Area, and Vice Chairman Cellular National Brand.
Steve is a passionate advocate of mobile marketing as a critical channel for brands and the delivery of valued content and services to enrich the consumer experience. He believes that a strong commitment to the consumer and ongoing cooperation between carriers, aggregators, brands and content providers will enable the continued growth and adoption of the mobile market. He brings broad and deep marketing experience having worked in multiple environments and having global experience. He has served in a leadership capacity on several industry boards and councils, including the CTIA Wireless Internet Caucus, the CDPD Forum, and the Center for Marketing and Technology at Haas Business School. Steve can be expected to speak out on issues that will define the evolution of the mobile eco-system in the coming years. He will bring passion and commitment to the MMA board as an active participant, thought leader and innovator.
mBlox has been an active participant in the MMA since its founding, and has diligently served in leadership and working group capacities. Our participation within the MMA over the past year has been significant and includes our participation in 2 committees: PTV and best practices, authorship of the "Free to End User" portion of the Consumer Best Practices document, sponsorship of all U.S. MMA events and newsletter submissions as well as the previous years' board position held by Jay Emmet.
mBlox is the world's largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. As a global leader, we can provide substantial market experience and market recognition resulting form the over 2 billion mobile transactions that we processed in 2007.
mBlox maintains a unique position in the mobile industry as the only company to focus its resources on the commercial and technical complexities of mobile billing and message delivery, therefore we do not compete against our customers.