Interactive Voice Response | MMA / Marketing + Media Alliance

Interactive Voice Response

INTERACTIVE VOICE RESPONSE

 
The Interactive Voice Response (IVR) Committee charter is to develop best practices, policies, guidelines and standards for the use of IVR technologies in the mobile marketplace. The goal of the committee will be to inform and encourage carriers, media, brands, service and content providers to offer IVR and Premium IVR services and to provide IVR access to existing services and content.
 
The IVR Sub-Committee is chaired by:
- George Rogerson, Cellfish Media
- Sid Methner, Teligence
 
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For information on all committee initiatives, please contact [email protected].