Personal Media in the Enterprise: Tigerspike Whitepaper | MMA / Marketing + Media Alliance

Personal Media in the Enterprise: Tigerspike Whitepaper

Personal Media in Enterprise An introduction to the first of a four part whitepaper series covering Personal Media, mobile and tablet devices, in the workplace. Personal Media has already changed the way that we consume media and information. Innovative smartphone and tablet applications have changed the way that we go about our daily lives. We believe that Personal Media is now set to change the way that we work, and this whitepaper series is designed to highlight how wide-reaching these changes might be. It has been written for CIOs, CEOs and CMOs of large enterprise organisations, to help them their organisations, as well as prepare for the challenges that are inherent with this new way of working. We believe that there are a number of areas in the computing landscape that are currently undergoing ‘generational scale’ changes at about the same time. Delivery platforms are evolving, communication and collaboration channels driving innovation within the enterprise. These changes have the potential to impact operations across multiple business units, which is why we feel it is important to extend the reach of this whitepaper series to include CEOs and CMOs, as well as CIOs/CTOs. Here in Personal Media in Enterprise – Part 1 we discuss how and why the growing trend of ‘consumerisation of IT’ within the enterprise is taking place, and the new challenges this trend brings to CIOs, CEOs and CMOs of large organisations. For any queries or to receive the next three whitepapers of this four part series please contact [email protected] or phone +61 2 9361 5132.
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