The MMA, and the mobile marketing industry as a whole, have an extensive variety of information and resources available for use. From the basics, such as the Mobile Marketing Industry Overview, to the more advanced MMA International Journal of Mobile Marketing, resources containing information on mobile marketing abound.
The Mobile Marketing Association has created Committees in order to actively establish industry-wide, national and international best practices and guidelines for mobile marketing. Each Committee has developed a set of action-oriented initiatives which they lead. Committee chairs and participants provide expertise and a wealth of hands-on experience and knowledge that helps to focus and clarify each initiative and achieve results. Committee participation is a key way that MMA members help to shape the future of mobile marketing.
Initiatives, policies and education issued by the MMA include:
Consumer privacy standards when marketing to the mobile phone.
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance
Global mobile advertising formats and best practices for display and messaging.
A common set of terms and definitions applicable to mobile advertising and marketing
An educational white paper on the opportunities for mobile applications in mobile advertising.
An educational white paper on the opportunities in mobile search.
An informational guide to short code based marketing campaigns
An educational white paper on the opportunities for mobile advertising.
An introduction to launch and process mobile couponing campaigns efficiently.
A collection of use cases that demonstrate the functionality and possibilities of mobile search.
A descriptive guide to extending sweepstakes and promotions to the mobile channel.
An educational white paper on how the off-portal channel works.
An educational white paper on creating and executing a mobile campaign.
A first of its kind directory for the mobile marketing and advertising industry that contains contact information for current MMA members.
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Information & Resources
INFORMATION & RESOURCES
The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.
The Mobile Marketing Association has partnered with Advertising Age to produce the MMA Annual Mobile Marketing Guide: Recognizing Leadership & Innovation, the supplement that highlights the leaders and innovators in our global mobile marketing industry.
INITIATIVES & POLICY
GUIDELINES
Code of Conduct for Mobile Marketing (July 2008)*
Code of Conduct for Mobile Marketing (Portuguese) (July 2008)*
Code of Conduct for Mobile Marketing (Spanish) (July 2008)*
Consumer Best Practices (United States) (July 2008)*
Mobile Advertising Guidelines (October 2008)*
GLOSSARY
Mobile Marketing Industry Glossary (June 2008)*
EDUCATION
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Mobile Applications (September 2008)*
Introduction to Mobile Search (August 2008)*
Short Code Primer (June 2006)*
Mobile Advertising Overview (April 2008)*
Introduction to Mobile Coupons (September 2007)*
Mobile Search Use Cases (August 2007)*
Mobile Marketing Sweepstakes & Promotions Guide (July 2007)*
Off Portal - An Introduction to the Market Opportunity (June 2007)*
Understanding Mobile Marketing: Technology & Reach (May 2007)*
MMA MEMBER DIRECTORY
MMA Member Directory (June 2008)*
For additional information on initiatives and committees, please contact the MMA at [email protected]