April 4, 2011
Submitted by InMobi
DEVELOPERS AS INNOVATORS
With the first decade of mobile advertising now behind us, developers can at best be described as pawns in another man’s game (Steve Jobs?) or worse, completely marginalized by monolithic telco incumbents. In this next phase of mobile advertising, developers will become the primary focus. The industry that once sought to manipulate and control them, will now find it essential to cater to their needs. The developer community will be a significant force in innovation and wealth creation in the mobile industry for 2011 and beyond.
Read the full whitepaper at http://www.inmobi.com/wp-content/uploads/2010/11/InMobi_TLS_DevelopersAs....
