In today’s rapidly expanding business world, companies continuously strive to discover unique and diversified ways of gaining exposure, presenting important news and findings, and sparking meaningful discussions on topics of direct interest to the consumer and our mobile community.
Topics to consider:
Insight
Who is the mobile consumer?
What International differences and similarities exist?
What research, analysis, case studies are available?
Engagement
How are brands addressing the need for a multichannel approach?
What does engagement mean in different industry verticals?
How is mobile supporting the growth of social media?
Personalization & Privacy
Are these two sides of an argument?
What is the role of behavioral targeting?
How will brands take advantage of the rise of permission marketing?
The Efficient Marketplace
What are the emerging business models in mobile marketing?
How will companies make money in the new world where the customer has control?
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