Monica Deza is a recognized and respected industry leader in the marketing communications field in the Spanish market. Since joining Universal McCann in 1990 Deza has risen fast through the ranks. In 2003 she was promoted to General Manager of the Madrid office.
Deza has been an active member of the professional community for many years sharing her professional work with different organizations and the Mass Media University Forums. She is an active member of the International Advertising Association.
Monica is a founding partner and Vice-president of the Spanish Mobile Marketing Association; she has been at the forefront using new technologies for communications strategies in Spain. Since 1990 she has worked closely with Coca-Cola on interactive strategies More recently she was responsible for the first video broadcast via a magazine page in the Spanish market.
Neil Edwards joined dotMobi in August 2005 and became a member of the MMA soon afterwards.
Neil's mission for dotMobi is to bridge the divide between the mobile and Internet worlds by making the Internet mobile via the .mobi domain as well as the style guides and open – but enforceable – standards behind the domain. It is also the first company to encourage mobile development by bringing to market a cross-platform mobile certification program, (launching in March 2007).
The .mobi domain is the first – and only – top-level domain approved by ICANN for accessing Internet sites and applications on mobile phones. The .mobi domain is the accelerator for bringing data content to mobile phones – across practically all handsets and operators … and across the globe.
Within months of the company's launch, dotMobi generated more than $10M in sales and registered 400,000 domain names in 104 countries, proving the global desire for mobile-based Internet access and content.
dotMobi participates actively in the MMA on the Mobile Search, Off-portal, and Mobile Web Advertising groups and has also been active within other industry bodies such as the GSM Association, the MEF and the CTIA.
Neil and other members of the dotMobi team have spoken at more than a two dozen conferences around the world over the past year to discuss the future of mobile phones, mobile content and mobile search. Some of these events include 3GSM World Congress (Barcelona), Digital Hollywood Spring (Los Angeles), Mobile Entertainment Market (London), Mobile Marketing Forum (New York), Pay as You Go Mobile Summit (Dallas), 3GSM Congress Asia (Singapore), Mobile 2.0 (San Francisco), W3C Mobile Web Seminar (Paris) and Digital Hollywood Europe (London).
As a joint venture company based in Dublin, Ireland, dotMobi represents 13 major organizations who cross the complete mobility industry spectrum and who are active in mobile marketing initiatives. That means dotMobi's Neil Edwards represent a strong group of industry influencers whose collective voices will add a dynamic presence to the EMEA Board of Directors.
Dear MMA Members,
I am submitting my application for consideration regarding the 2007 MMA-EMEA BoD Election.
Below is my current bio and additional information on why I believe that my experience and knowledge would allow me to contribute and bring a unique perspective to many of the issues and topics facing our industry moving forward.
I received a Master degree in Computer Science at the University of Pisa in 1992, an MBA in Management and Corporate Strategy at SDA Bocconi University of Milan in 1998. I am married with a daughter.
I began my professional career at Hewlett Packard as Research & Development Engineer in Greeley – Colorado USA in 1993. In 1996 I moved to HP Services Division in Palo Alto as Business Process Manager, and I moved back to Europe in 1998 as European E-Services Business Program Manager for Hewlett Packard in Geneva for evangelizing Marketing e-Services as the next chapter of Internet by establishing a strategic and consultative relationship with the major media companies and FMCG brands; and in 2000 I joined A-Tono as Managing Director.
A-Tono is a leading European company, marketing driven, that redefines the way corporations interact with their target markets. A-Tono was leveraged buy-out and formed formally in June 2001, following a spin-off from an international project conducted by Nomura International in Sweden since 1999, with a vision of creating mobile marketing services required to enable companies to take advantage of mobile as an interactive communication and marketing channel.
I bring over 12 years experience in the digital marketing industry with the last 7 years at A-Tono focused on driving mobile services and adoption of mobile as interactive marketing channel. This experience has not only given me the ability to test and reapply innovative ways to use mobile media to build buzz and awareness but also to play interactive one to one relationship to end users. It is crucial that we have market consumer experience like Italy on the board. Italy brings a unique perspective to the MMA that hinges on its “status pro” experience in mobile as well as its creativity and ability to migrate its participative audience to the mobile handset. This is a hinge benefit to the mobile marketing industry as we need consumers best practice that are capable of driving this new media and raising the category to yield a larger pie for all stakeholders to enjoy.
Our objective in joining the MMA is simple. We aim to stimulate the growth of mobile marketing in Europe as in the rest of the world. We feel that our fresh and innovative approach for providing mobile services to consumers will held drive other operators and executive corporate to invest more aggressively.
I trust that my entire career in mobile and marketing services, coupled with the fact that today we are seeing an amazing convergence of those two industries, would allow for me to be a creative, experienced and active member of the 2007 MMA EMEA Board, in order to not only shape the direction of mobile marketing in the industry but also to evangelize the power of mobile relationship marketing to consumers, brands and agencies alike.
Thank you for your consideration.
Owen Hanks has spent 15 years in media and advertising, working for large broadcasters BBC, BSKYB and was responsible for the world’s first interactive advertising campaign whilst at Open…
Owen has been Rhythm’s European Sales Director for the last year. Since joining, he has been an active participant in the UK mobile community. Owen was responsible for setting up the European Headquarters for Rhythm, which is based out of London. He has been an early pioneer in mobile advertising, as the first person to sell mobile video inventory in the UK market. He has evangelized mobile media to many levels of the mobile advertising food chain and has close relationships on many levels from mobile operator, content providers, brand advertisers and advertising agencies. It is Owen’s belief that collaborative approaches to mobile marketing will truly strength our marketplace and provide a sustainable ecosystem for all parties.
Rhythm New Media is a mobile advertising solutions company that is headquartered in California, USA. Rhythm New Media was established as a company 2 years ago and is an end to end provider for the mobile advertising market. Rhythm New Media is committed to the pursuit of excellence in the mobile advertising space. Rhythm would like to firmly establish the mobile space as an advertising marketplace to rival all other advertising mediums and Owen Hanks strives to make the mobile industry the envy of all other media.
Rhythm New Media has been an active member of MMA global for the last year. We are active as a committee member responsible for the Mobile video advertising standards, in the hope that standardization benefits all parties in the mobile marketplace.