Why Candidate should be considered for BOD position
Deirdre has been a network director with Isobar for 4 years and during that time has led a number of global initiatives including mobile for brands like Sprite, Disney, adidas and EMI. Because of her position as a Network Director she spends a great deal of time visiting and working with all of the companies included in the Isobar network which include the regions of North America, EMEA, APAC and LATAM. This travel will give her unique insight into the different challenges and needs of all the different markets when it comes to mobile and digital. In addition she will see and execute on collaboration opportunities where few will even know they exist.
Candidate Bio
Deirdre McGlashan has been working in digital marketing for the past 9 years, joining Isobar in 2004. As a Network Director, she is responsible for the development of interactive services harnessing the power of Isobar for international clients, driving digital communication strategies and the management of an international team, working with clients such as Sprite, Disney, adidas and EMI. Previous to Isobar, she has worked at Agency.com and Red Sky Interactive in San Francisco, producing award-winning work for clients such as Miller Brewing Company, Sprite and Procter & Gamble.
Deirdre began her career with 5 years in marketing for various multimedia software companies, including Macromedia
Company Highlights
Isobar is part of Aegis Media and therefore a wholly owned subsidiary of Aegis Group plc. Aegis is a leading marketing services company employing approximately 11,000 staff in 64 countries. Headquartered in London and listed on the London Stock Exchange (AGS.L) the Group is structured around two core business areas: Aegis Media and Synovate, which is a leading global market research network.
Aegis Media includes Vizeum, Posterscope, Carat, and Isobar.
Isobar is the largest genuinely global full service digital marketing agency. As of August 1, 2006 Isobar employs 1,604 people in 68 offices in 33 countries.
A few Isobar companies within EMEA include:
Marvelous Mobile: A full service mobile marketing agency
Glue: UK: Canne Lion winning full service digital marketing
Xenion: Germany: award winning full service digital marketing
WebA: Italy: Leading digital agency
Hypermedia: Poland: award winning full service digital marketing
Chewing Com: France: award winning full service digital marketing
Netthink: Spain: Spain’s #1 digital-agency
Farfar: Sweden: #1 agency in market
Kirowski: Hungary: Winning digital marketing agency
Highlights of active participation within the MMA
Isobar has been a member of the MMA since its inception and is currently a founding member within the APAC and North American chapters. Gene Keenan who represents Isobar in NA is a co-chair of the metrics committee.
Length of term as MMA member
Isobar has been a member of the MMA since its inception.
Member biographical highlights
Derek has been working in Mobile Communications sector for the last 10 years, initially in the Operations Support Systems arena and more recently the VAS industry. In the early 90’s Derek was based in the Middle East with his family, much of this time working for Unisys, where he was responsible for their distribute channels in the region.
On returning to UK in the late 90’s, Derek joined ADC Metrica, a UK company specialising in service levels and performance management of core voice networks. His 3 years running the sales team at ADC, resulted in a solution penetration of over 70% of European operators. His final position in ADC was commercial responsibility both billing, provisioning and performance management solutions across Europe.
More recently Derek has held senior sales roles at Comnitel, focused on measuring service levels at a customer level and also at End2End, Denmark, focused on delivering services related to mobile content download for both operators and media organisations.
Derek’s role at Action Engine is focused of product positioning and sales in EMEA. Mobile Advertising plays a big part Action Engines portfolio and Derek has spoken as an expert on the delivery mechanisms for mobile advertising and the part that client based applications can play in this exciting growth area.
Member company highlights
About Action Engine:
Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives.
The company’s award-winning mobile advertising, mobile search, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo.
Additional information is available at www.actionengine.com.
Highlights of active participation within the MMA (including committee or Board participation, monthly newsletter, etc)
Since joining the MMA in 2006, Action Engine has been an active member within the organization. Derek and other members of the Action Engine team have served on a number of MMA committees including:
Academic Outreach
Consumer Best Practices
Metrics
Mobile Advertising
Mobile Marketing Strategies & Best Practices
Mobile Search
Mobile Video & Television
Off Portal Content
Length of term as MMA member: September 2006 - present
Reasons why candidate should be considered for Board of Directors position
• Derek is considered an expert on mobile advertising and marketing and has been invited to speak on this topic at a number of tradeshows and mobile marketing events. He is passionate about the topic and wants to be a champion to seeing mobile marketing become a widespread practice across the industry.
• As a representative of Action Engine, Derek can offer insight from actual customer deployments on best practices for mobile advertising and marketing.
• Derek has worked Action Engine partners and customers to conduct focus group studies on mobile advertising and can bring his learnings from those studies to guide committees within the MMA on establishing best practices.
• Derek is a natural leader, as evidenced from his career path at leading telecom companies such as Metrica, Comnitel, and Action Engine.
• With a long history in the telecom industry, Derek understands the challenges that the industry faces in implementing mobile marketing from the viewpoint of many different players within the value chain.
• Derek is willing to dedicate the time necessary to be a fully participating member of the Board of Directors of the MMA in EMEA.
Frederic has a 15 years experience – 10 in off line and 5 in on-line.
He started his career in 1990 in the Havas Groupe as a media planner and ended after 5 years as a group media manager. He joined Saatchi&Saatchi in 1995 as the media Director of the Paris agency. In 1997 he became Client Services Director of ZenithMedia France. He joined Saatchi&Saatchi London in 1999/2000 as European Communications Director for Procter &Gamble brands. In 2000 he went back to Paris to start the first Zenith Media Interactive division, known as Zenith Interactive Solutions. In 2002 he became General Manager of ZenithOptimedia Interactive. Under his management the Interactive unit grew from 0 to a 22% market share of the on-line French market.
In 2005 he became General Manager of the Interactive Division of Publicis Groupe Media France and was elected President of the Interactive Advertising Bureau (first on-line trade association).
In November 2005 he is promoted CEO of the Interactive Units of ZenithOptimedia for the EMEA Region.
Frederic heads the digital units of ZenithOptimedia for the EMEA region including mobile marketing developments: > 20 countries are under his responsibility with consolidated revenue of more than 24 millions Net revenue.
Member Biographical Highlights
Dear Sir/Madam,
On behalf of CRE8, it is an honor to present my application as board candidate for the MMA in the EMEA region.
I have, for the past 20 years, lived, studied and worked in 12 countries around the world. I consider myself a positive and “curious” person who has more than 15 years of commercial, on-line, e-commerce and media experience. Before joining CRE8, I was the MD of the free daily newspaper Metro, one of Spain’s largest newspapers with 150 full-time employees (and 300 part-time). At Metro, I was also the General Manager in Portugal and Eastern Europe. Prior to this, I was the Chief Operating Officer of the Internet retailer LetsBuyIt.com that employed 350 employees in 10 countries with 35 million Euros in net sales in the year 2001 and stock introduction in Frankfurt raising a total of 150 million Euros over three years.
At Modern Times Group (Northern Europe’s largest media company) I had the position as Managing Director of Spain’s largest Text-Television Operation (Interactive Television) and Expansion Director of Metro International.
Member Company Highlights
CRE8 is a licensed mobile operator and enables a full range of content, connectivity and network services for mobile operators, content providers, brands and media companies.
By leveraging CRE8’s experience and ability to deliver reliable services, CRE8 focuses on three strategic lines of business:
• Producing and distributing interactive content services;
• Providing a full range of connectivity and outsourced solutions for mobile data;
• Franchising international vanity numbers for regional and global mobile marketing campaigns.
We are a truly global company that is currently expanding fast throughout the EMEA region, as well as in Latin America and Asia Pacific.
CRE8’s parent company, Plus SMS Holdings Limited, is a publicly listed corporation on the Alternative Market of the New Zealand Stock Exchange - NZAX symbol: PLS.
Highlights of Active Participation Within the MMA (including committee or Board participation, monthly newsletter, etc): CRE8’s Asia Pacific MD, Mr. John Maguire, was recently elected to the MMA Board in ASIA PACIFIC.
Length of Term as MMA Member: CRE8 has been a member of the MMA since 2006/12/18.
Reasons Why Candidate Should be Considered for Board of Directors Position
From a personal standpoint, I would use my multicultural background, my international network, ecommerce and media experiences, as well as my relentless enthusiasm, to help MMA expand throughout the EMEA region. I believe that the mobile marketing industry has a lot to learn from the advertising industry, internet e-commerce, as well as from the media industry. Areas where I have senior management experience during the past 15 years. If elected, I would work very hard for the MMA in order to make mobile marketing a logical and natural part of any advertising campaign for big or small brands throughout EMEA.