Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company (Atlanta, GA)
Biographical Highlights
At The Coca-Cola Company, I sit in a global corporate function dedicated to marketing, strategy and innovation. My department, Global Interactive Marketing, operates in that function and is tasked with reinventing connections to consumers by leading and enabling interactive (web, mobile, etc) strategies for some of the world's most valuable brands, including of course Coca-Cola ®. In my two year association with the company, the most visible deliverable was the July 9th relaunch of Coca-Cola.com. My current role focuses on helping to drive innovative global partnerships, and with our product's core audience being teens and young adults, mobile technologies have a highly visible role.
Prior to Coca-Cola, I was U.S. Head of eBusiness for ING, one of the world's largest financial services companies. During my tenure, I touched nearly every aspect of ING's U.S. online presence, including ING's highly successful rebranding efforts and their first brand investments in interactive marketing. ING experienced order of magnitude increases in all key marketing metrics while reducing costs and improving effectiveness.
An uncommon and relevant aspect of my background is that I’ve been a champion of emerging technology from a marketing communications perspective at 3 Fortune 500 companies in 3 distinct categories. Before companies like DoubleClick and Yahoo! were household names, I lead UPS (I started UPS's Interactive Communications practice at UPS in 1995) to partner with these upstarts (and others like them) to revolutionize not only branding, but commerce as well.
My brand development and interactive marketing skills were polished at ad agencies from NYC to DC and Atlanta where I worked on familiar brands such as Sheraton Hotels, Parker Pens, Cutty Sark, Drambuie, Coppertone Sun Care Products, Mobil Oil and Peachtree Software.
Company Highlights
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in over 200 countries enjoy the company's beverages at a rate exceeding 1.3 billion servings each day.
Misc (active participation, length of term as MMA member)
- Ø Joined as Honorary Director (June, 2006)
Ø Active since July 2006
Reasons to consider
- Ø Professional areas of responsibility within Coca-Cola are highly aligned with the mission and vision of the MMA and its members. This alignment ensures access and visibility to achieve MMA goals and objectives
Ø Extensive and enduring track record of leveraging emerging technology within marketing communications functions for global brands.
Ø Practical experience advocating adoption of new media in both client and agency environments and across a board range of industries (B2B, financial services, CPG) on the client side.
Ø Access to the resources of one of the world's preeminent brand marketing organizations: The Coca-Cola Company
Ø Committed to action and results
Ø Proven willingness to participate and advocate issues within the MMA organizations