SMARTIES SSA UNPLUGGED 2025 Sponsored by ADJUST & ADFORM 

Join us for SMARTIES SSA Unplugged 2025; a high-impact afternoon where creativity meets commerce, and Africa’s most innovative marketers, media leaders, and tech minds come together to shape the future of marketing effectiveness. 

Hosted by the MMA, this year’s event dives into the next wave of transformation across Impact Media, Unified Measurement, and Retail Media; unpacking how brands are redefining attention, data, and storytelling across Sub-Saharan Africa. 

Event Agenda 

15:00 – 15:15 | Welcome Address & MMA Launch An energizing opening to set the tone for the day, including the official launch of the MMA South Africa 2026 program. 

15:15 – 15:30 | MMA Chair: 2025 Wrap-Up & 2026 Program Launch A look back at the highlights, growth, and standout moments from the 2025 season, and a first look at what’s next on the MMA roadmap. 

15:30 – 16:00 | Impact Media: “Attention That Converts” Sponsored by Adform, this session spotlights how clean technology, privacy-ready programmatic, and attention metrics are reshaping brand engagement. Featuring case-led insights from SMARTIES award-winning campaigns that prove attention can drive action. 

16:00 – 16:30 | Fireside Chat: Unified Measurement for Super Apps - Adjust A forward-looking conversation on how unified measurement frameworks are changing the game for Super Apps — connecting content, commerce, and consumers across one seamless ecosystem. 

16:30 – 16:50 | SSA Retail Media Growth: Storytelling Meets Commerce Discover how Sub-Saharan African brands are leaning into retail media and marketplace innovation. This s 

session blends creative storytelling with AI-driven retail tech to drive outcomes right at the point of sale. 

16:50 – 17:00 | Closing Reflections, SMARTIES Africa 2026 

Capacity: 200