Marketing Org & Talent

The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

Download the playbook and access strategies including:

• Target Early & Often
• Wow Shoppers With Fun & Engaging Creative
• Be Of Service & Reward Loyalty
• And more!

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

Insights include:

• When consumers purchase the highest volume of gift cards
• The average spend per consumers by gift card category
• Strategies to target and engage gift card givers & purchasers
• And more!

Download the report today!

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

• Geo-Contextual Advertising
• Commerce Solutions
• AI Everywhere
• And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected]. 

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as: