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MMA AI Adoption Study 25 | MENA

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX).

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research
Region: 
Middle East & Africa, KSA, MENA, Qatar
Keywords: 
AI, report, MMA MEA, MENA, KSA, Saudi Arabia
Influencer Marketing in the UAE: Are You Compliant?

Influencer Marketing in the UAE: Are You Compliant?

Feb 11, 2026 · Global

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Annibale D’Addario

SMARTIES KSA AWARDS Gala '26

November 2026

MMA NEXT! CONFERENCE DUBAI

November 17, 2026

SMARTIES MENA & SMARTIES KSA AWARDS Gala '26

November 16, 2026

CMO CONNECT ROUNDTABLE | RIYADH

JUNE 17, 2026

MMA MENA CMO CONNECT | Dinner

Tuesday, February 10, 2026

Dettol, Zenith Media, and ThePubverse by ArabyAds Unite to Dominate the Living Room During Saudi National Day

Full-funnel CTV campaign drives 1.07 million impressions and bridges awareness to online purchase through a cross-device strategy

Submitter's Company: 
ArabyAds
Member Mention: 
ArabyAds
News Type: 
MMA Press Release

Landmark Group’s Home Centre Achieves 39% Brand Awareness Uplift with CTV Ads via ThePubverse by ArabyAds during Ramadan

Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home.

Member Mention: 
ArabyAds
News Type: 
Member Press Release

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads
News Type: 
Member Press Release

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