MENA

Full-funnel CTV campaign drives 1.07 million impressions and bridges awareness to online purchase through a cross-device strategy

Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home.

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Dubai, May 2025.  Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.