Media & Retail Media | Page 3 | MMA / Marketing + Media Alliance

Media & Retail Media

Media & Retail Media

State of Video & CTV

Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart of the marketing mix. An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel. While budgets for both brand storytelling and performance are on the rise, marketers face significant challenges in proving video's value across a fragmented landscape. The findings also highlight how marketers are adapting, with a clear embrace of Connected TV (CTV) for its targeting capabilities and a rapid adoption of generative AI to streamline creative processes and gain greater control.
Read the Press Release: 
New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic
Released: 
September, 2025
File Size: 
4.6 MB
Education Section: 
Research, Trends Reports
Region: 
Global

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads
News Type: 
Member Press Release

Nabd Launches E-Commerce Listings

Dubai, May 2025.  Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.

Submitter's Company: 
Member Mention: 
Nabd
News Type: 
Member Press Release
Personalization and CX
Media & Retail Media
Creative effectiveness

Beyond the Awards: SMARTIES Unplugged 2025 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2025
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
AI strategy and adoption
Marketing Org & Talent
Media & Retail Media
Personalization and CX
Data, identity and privacy

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the operational backbone of advanced marketing and advertising, emphasizing the paramount importance of brand integrity and technological efficiency, enabling organizations to remain agile with forward-looking strategies that drive business growth.

Released: 
June, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

Stay Loop (StayLoop.co): A New Venture Offering Global Collaboration Opportunities for Content Creators

The meeting point for tourism brands and content creators has become an online platform.

Submitter's Company: 
Member Mention: 
Stay Influence Orhan Beyazıt
News Type: 
Member Press Release

Pages