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Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released:

May, 2023

Education Section:

Perspectives

Region:

APAC, India, Global

Member Only Presentations - POSSIBLE 2023

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MEmob+ FZ LLC

Mobile Consumer Trends Report

Consumers have declared how - and how often - they want to interact with mobile messaging from brands in 2023.

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PDF(s):

2023_consumer_trends_report_final.pdf

Consumer Engagement

Customer Lifecycle

CX / Customer Experience

Marketing Growth

Messaging

How a major KFC franchisee is bolstering its marketing strategy with SMS

May 17, 2023

Member Company:

Vibes

After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

Open, honest, smart, and completely unafraid of the difficult topics and conversations.