Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.
A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations. Our lineup includes:
As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.
Authored by: Nabajit Nath, Blis Head of Sales, India
In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly.
Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of Awareness, Consideration, and Purchase.
