Global

The MMA is an amazing collection of passionate, driven people committed to making the business we love better.

Ben Jankowski

Former Senior Vice President, Global Media

Mastercard

MMA doesn’t just think it, MMA does it. Strategic and pragmatic solutions for the ever-transforming world of marketing. Bravo!

Lynne Biggar

Former EVP, Chief Marketing Officer

Visa

Best run trade group board in my experience.

Scott Rosenberg

Former SVP & GM Platform Business

Roku

The MMA is ambitiously digging into the substantive issues reshaping the marketing landscape at a level that makes things truly actionable within companies – not just talk.

Marketing Org: Overcoming Organizational Friction to Find Flow

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

Marketing Organization

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.

Region:

Global

Speakers:

Jonnie Cahill

Former Chief Marketing Officer

Heineken USA

Andrea Brimmer

Chief Marketing and Public Relations Officer

Ally Financial

Omar Rodríguez-Vilá, PhD

Professor of Practice in Marketing

Goizueta Business School, Emory University

Watch the Webinar:

Marketing Org: Measuring Marketing Capabilities to Fully Prioritize Growth

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

Marketing Organization

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.

Region:

Global

Speakers:

Angela Zepeda

Global Head of Marketing

X

Amy Adams

VP Media

Discover

Nicole Vinson

Vice President, Global Digital, Media & Omni-Shopper Experience

Kellanova

Dr. Neil Morgan

Professor of Marketing, Welch Family Professor in Business

Wisconsin School of Business

Watch the Webinar:

Marketing Org: Defining the Footprint for Marketing Role Clarity

Monday, October 30, 2023 - 11:00am to 12:00pm EDT

Marketing Organization

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?

Region:

Global

Speakers:

Cristina Bondolowski

Chief Marketing & Communications Officer

MSCI Inc.

Tom Duncan

Vice President, Head of Marketing

Kroger

Shubu Mitra

COO & Co-Founder

MarCaps LLC

Dr. Sundar Bharadwaj

The Coca Cola Company Chair, Professor of Marketing

The University of Georgia, The Terry College of Business

Watch the Webinar:

Marketing’s Mission and its Role in Growth Strategy

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

Marketing Organization

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.

Region:

Global

Speakers:

Catherine Crevels

VP, US Marketing

Intuit

Kevin Howard

Executive Director, Growth Marketing & Innovation

Ally Financial Inc.

Shubu Mitra

COO & Co-Founder

MarCaps LLC

Rebecca Messina

Former Global Chief Marketing Officer

Uber

Watch the Webinar:

Bridging the Finance / Marketing Gap

Wednesday, January 31, 2024 - 11:00am to 12:00pm EST

Attribution

MTA

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Region:

Global