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Consortium for AI Personalization Research Initiative

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Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

AI
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Global
Speakers: 
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Christine Merlotti
Assistant Manager, Addressable Media
GM
CAP Partner:
Watch the Webinar:

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Video

Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?

Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Organization
Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Global
Speakers: 
Omar Rodríguez-Vilá, PhD
Professor of Practice in Marketing
Goizueta Business School, Emory University
Shubu Mitra
COO & Co-Founder
MarCaps LLC
Watch the Webinar:

InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index

In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more. 

Download the report and unlock insights including:

  • Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
  • How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
  • What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
  • And more!

Find these insights, and more in the report.

Log in with your MMA membership to gain full access to member research.

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InMarket’s Q1 2023 Big-Box Fidelity Index InSights

InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more. 

 

Download the report and unlock key findings including:

  • How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
  • What GeoTypes over-index at the largest big-box retailers
  • What strategies big-box retailers can adopt to drive stronger shopper loyalty
  • And more!

 

Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

State of Generative AI and its Application in Marketing

Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

AI
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:
AI
Brand Safety
CX / Customer Experience
Data
MTA
ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global
Consumer Engagement
Customer Lifecycle
Shopper Marketing
Video

The Connected Consumer Q1 2023 Report

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, Vietnam, Global

AnyMind Group’s AnyTag connects to Shopee and Lazada

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release