With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:
Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This webinar will showcase how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience.
Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey. This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.
We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.
MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.
This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.
New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.
Today’s marketers are operating in a completely new environment.
• What long-held assumptions do today’s marketers need to throw out?
• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?
Join this webinar to hear the insights and solutions to these questions.
Introduction: The Digital Journey During the Month of Ramadan 2021
Last year, MMA had its Ramadan Insights day organized in February as an off-line event with a huge gathering just before the pandemic hit Indonesia. When COVID 19 entered, we saw a completely unexpected turn of events and unfortunate ones at that. Ramadan Festival in Indonesia was not celebrated and families remained distanced and confined to their own homes away from family hometowns.
