| Page 272 | MMA / Marketing + Media Alliance
Guide
A members-only comprehensive planning manual designed to help marketers secure, organize, and manage quality data.
Guide
A tool for marketers to determine their organization’s data readiness for employing MTA, discussing specific linking strategies, value of Unified IDs, and more. It also includes a workbook, allowing marketers to examine how their own data can be used in MTA.
A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.

Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO 

News Type: 
Co-founder & CEO
mCanvas

MMA has created an efficient ecosystem that promotes the growth of mobile marketing in India by connecting Martech players, Marketers and Media Owners. Their events attract some of the best minds in advertising which creates innumerable opportunities for learning, networking & generating business - and I have experienced these first-hand. The MMA team is highly professional and is always striving to help their partners succeed. I enjoyed my association with them and recommend everyone to work with them.

Vice President, Marketing
Myntra

Testimonial received for the webinar: Cloud For Marketing

Thanks to the entire MMA team for organising this so seamlessly. One of the best virtual session management. And great to meet everyone and hear your insights.

 

Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products

Testimonial received for the webinar: Responsible Marketing with First-Party Data

Thank you for inviting me to this panel. I thoroughly enjoyed the quality of conversation that we had. The mix of the panel was just right and the perspective from each one really built the discussion. What I specifically liked was that the entire conversation was candid, practical & free of jargon.

 

CEO
Agrahyah Technologies and aawaz.com

Testimonial received for the webinar: Build For Voice

MMA's Build For Voice initiative is a cornerstone in developing the growing Voice and Audio ecosystem; all stakeholders stand to gain from shared knowledge and collaborative mindset. Look forward to more.

 

Founder & Chief Executive Officer
Mobilewalla

Testimonial received for the webinar: Using Artificial Intelligence and Data to Transform Marketing

Thanks to MMA for the opportunity to host a webinar along with our valued customer and industry leader, Smartfren. I found the webinar extremely valuable for Mobilewalla in terms of sharing insights on the use of data and AI in enterprises, as well as having hundreds of marketing leaders across Asia-Pacific attending the virtual event. Great that MMA is doing this important work, especially needed during this restricted period. Looking forward to the next one!

 

MMA India Board Member; Head of Global Business Solutions, Southeast Asia
TikTok

Testimonial received for the webinar: Progress Through Creativity and UGC in Times of Uncertainty

Glad to conclude yet another super productive webinar with MMA India. In spite of us still adjusting to the WFH arrangement, I have had the chance to interact with a young audience of marketing professionals. While doing so, I too shared insights on the role of UGC platforms like TikTok that enable the execution of successful brand campaigns in this digital age. Looking forward to more such webinars in the times to come with MMA.

 

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