Webinar Sponsor:
Brenda Fackler
Global VP, Client Services, Sinch
Julie Ask
Vice President and Principal Analyst, Forrester Research
Bruno Henriques
VP of Growth and AI , iFood
With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:
- Understanding the strengths and benefits of Rich Communication Services (RCS) and over-the-top (OTT) messaging applications like WhatsApp, Viber and Facebook Messenger
- How to create immersive 24/7/365 brand experiences and
- See how these channels will herald a new era of message-based mobile commerce supported by bots and AI
