In 2025, Tier 2 and 3 cities drive India’s consumer growth—blending rising incomes with tradition and tech. Trust, local language, and after-sales support shape choices, while festivals and communities amplify demand. AI-led hyperlocal marketing, vernacular content, and micro-influencers are key levers. This panel unpacks why metro-first strategies fall short and how hyperlocal insights fuel success in India’s heartlands.
A deep dive into how brands can leverage real transaction signals over proxy metrics to drive measurable business outcomes
In today’s mobile-first world, premium isn’t about placements or scale alone—it’s about meaningful connections, immersive experiences, and true reach. Learn how to rethink premium media and harness mobile to deliver impactful, high-quality brand outcomes.
