The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook…
Most brands are experimenting with AI. Far fewer have made it work. The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with…
MMA India brings together the country’s most influential marketers, brands, agencies, and media leaders. Explore membership benefits, engagement o…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key hig…
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand…
Collective Thinking. Clear Direction. Insights that move the Industry forward
In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific…
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