Marketing Attribution: Marketing measurement seems to be harder than ever
Watch Video & Learn More
Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester
Ask CMOs their #1 priority, and it more than likely comes down to one word: Growth. But how does marketing contribute to overall growth?
The CMO Roundtable Series will bring together leading CMOs to discuss and debate five key areas which have a direct role in achieving true marketing growth.
Register to join the sessions and participate in a live Q&A with the CMOs.
See the Q&A from past panels!
Need a refresher on marketing growth frameworks?
Watch replays and download materials from the thought leader presentations!
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, the authors of the leading marketing growth frameworks presented their research and answered audience questions to help marketers make educated decisions on the optimal approach to drive growth.
Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester
Focus on your most valuable customers to increase profits for the long-term.
Wharton School of the University of Pennsylvania
Utilize market-response modeling and time-series analytic methods to measure short- and long-term effects of marketing on business performance.
UCLA Anderson Graduate School of Management
How to achieve profitable growth by targeting consumers in the movable middle.
MBA, Former Chief Research Officer at the Advertising Research Foundation
Building equity with the advertising basics of creative, reach, targeting, and timing.
Chief Research Officer NCSolutions
Exclusive preview of a to-be-published book with new findings on brand growth
Founder of InfoScout, Now Numerator
A summary of the six marketing growth frameworks.
This session summarized the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.
Watch four debates with panelists each in support of a different marketing growth framework.
This debate features leading brand analytics, each with working knowledge of one or more of the presented marketing growth frameworks. The analytics will debate via a live virtual session, discussing the real-life application of each. The panelists will discuss how to apply each framework and make actionable, and debate the merits and limitations of each.
This debate will include marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.
This debate will include CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective.
Part of the MMA’s CEO CMO Summit, this this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from an teaching perspective.
Top questions are listed below. To ask your own question, click here.
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