As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
To find out, MMA ran an online survey on the Lightspeed Research omnibus in each of the UK, France and Germany from the 19 to the 25 October 2010.
