I view marketing through the lenses of data, trends, consumer behavior patterns, market shifts, and category behavior. I love identifying gaps to uncover the best opportunities for my clients. My keen interest in marketing has led to exposure across popular digital marketing domains, and my work in the fields of FMCG, apparel, and electronics has been recognized with many prestigious awards. It's an honor to be part of the screening council for MMA SMARTIES, and I'm excited to see the wonderful campaigns executed since last year.