Roki is a seasoned marketer and communicator. For the last 17 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, Managing their reputation and trustability initiatives across different stakeholders and platforms. 

After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capacities across the media and creative service lines. He now heads Data in the Phillippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.