Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.

During this presentation we'll examine:

Connecting brands with the mobile audience they need to reach – when, where, and how it is most relevant – is essential for agencies and brand managers. Consumers are increasingly turning to their many mobile devices to research and purchase products and services.

The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.

Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.

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Join Urban Airship’s Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. 

For many businesses, we’ve passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. 

It could be the calm before the impending TCPA regulation storm as the new TCPA laws have just gone into effect. As a brand marketer, you need to ensure that your marketing mobile campaigns run full steam ahead, and that the solution providers you use are operating in compliance with the new regulations related to consent management. In addition, you need to ensure that your mobile customer database is up to date and accurate to ensure that you are not at risk of TCPA violation.   

Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.

Three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands. Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage. These and dozens of additional findings from an original consumer survey conducted by Millward Brown for mBlox will be presented, dissected and explored for value.