Learn how to manage the increasing complexity and costs associated with mobile app development across Apple iOS and Google Android devices. Apps are everywhere. Sparked by the introduction of Apple's App Store as well as the emergence of Facebook as a distribution platform for apps and content, consumers and businesses alike have embraced the app experience. As a result, organizations across all industries need to engage with their audience through mobile apps, but developing apps for these devices has become increasingly complex and costly.

Learn how to easily add geofencing for cross-platform marketing and SMS campaigns, and learn about the results of Locaid’s MMA Forum Location Challenge! From being a preferred provider of location services on all Tier-1 carriers in North America; to geofencing the entire state of Nevada for mobile gaming to comply with Nevada Gaming Control Board regulations; to conducting our Mobile Location Challenge for the MMA Forum (see above); to launching our new Locaid Geofence™ solution, our geolocation roots run deep. 

Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price. In this upcoming webinar, guest speaker Julie Ask of Forrester Research and Doug Wick of Digby will discuss this opportunity and share insights into how a retail branded rich app can change the game in the retail store by enabling retailers to engage with their customers like never before.

Looking to capture the right audience with the right message at the right time on Mobile? This webinar presented by airG, one of the world’s largest mobile social media products, offers an in-depth look into the Mobile Social Media and its audience engagement with mobile advertising. In this session you will get a better understanding of the mobile social media audience and how to reach your core audience, learn from current success stories of brands integrating mobile social media in their media mix, and how you can start launching your brand’s campaign today!

Find out what your trade association is doing for the mobile industry. Learn how you can participate better and take advantage of your member benefits. This MMA member update is led by North America Managing Director, Michael Becker, who shares the latest initiatives and programs happening within the MMA and the industry.

How marketers need to learn from movie studio Warner Bros. experience with mobile as consumers increasingly consume and buy content via mobile devices, as well as respond to marketing messages in that medium.

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We live in a multi-screen commercial world. TV, computers, tablets and mobile devices have turned the traditional purchase funnel into a purchase pretzel. Consumers no longer follow the traditional, linear steps to conversion, but now follow a much more circuitous path that jumps spontaneously from screen-to-screen. This new path-to-purchase is highly individualistic, driven by the consumer, and very difficult to predict.

Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world.

Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and review recent mobile marketing case studies as we evaluate how the mobile channel is presenting new opportunities  for other media and marketing channels. Key discussion points will include: