On June 18th, the FCC voted on a package of declaratory rulings under the Telephone Consumer Protection Act (TCPA). The rulings are designed to provide clarity on how the Commission interprets TCPA, close loopholes and affirm consumer rights to control the calls they receive. The rulings will have a substantial impact on marketing and customer operations across many industries.

Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way  - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.

Key Takeaways

In what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo compared campaign results and research findings in an effort to definitely prove the effectiveness of mobile native ads. Steve Schuler from Yahoo, Co-Chair of the Mobile Native Advertising Committee, will lead a discussion sharing these findings and the steps required for developing effective mobile native advertising campaigns.

Key Takeaways:

Let’s get personal. A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis. But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products. This summer webinar is as important to you as sunblock and a good book for the beach. Don’t miss out on the contextual revolution that has become a core requirement for marketers and an expectation of users. 

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With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.

In an increasingly fast paced, hyper connected world, marketers and brands  are confronted with a seismic shift in consumer behavior.  Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!  

We will highlight the technology, media and most importantly human behavioral changes (consumption, choice, control, access) over the past several years.

We will cite specific evidence, e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.

We will call-out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.

Did you know that...

Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.

The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!