We need to remember to "think human" when it comes to mobile marketing. In today's world of mass marketing overload getting a potential customer's attention is a scarce resource. You need to focus not only on getting the opt-in, but also how to sustain consumer engagement. This should not be done simply with algorithms and technology, it requires a human touch to demonstrate very quickly that what you are offering – your content – is worth paying attention to. This discussion will illustrate best practices for "thinking human."

A great mobile app starts with a good concept, but making that concept a reality is a complex process. Native mobile applications present brand owners with an unprecedented opportunity to connect with their customers – yet most are used a handful of times before they are forgotten or deleted altogether. In order to stake their claim on the most valuable real estate in the world – smartphone and tablet desktops – brands needs to fully understand the mobile application lifecycle and the steps that produce an app that is frequently downloaded and frequently used.

While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and revenue on mobile web sites.

Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle with near infinite opportunities. Unfortunately, far too many Marketers utilizing Mobile Barcodes are sacrificing its true potential – merely using them to direct consumers to an existing website.

If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile marketers need to take a more holistic approach to designing a mobile strategy – one that’s tightly aligned with their brand’s broader marketing objectives and mapped to their customer journey.

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key.

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars in 2011. Impressive as these figures might be, there is the potential for even more growth. Given the explosive adoption of smart phones, marketers now have a tremendous opportunity to increase their mobile spend even further and speak to consumers no matter where they are – iPhones, iPads and Android devices. In July 2011, The Relevancy Group conducted a survey of mobile marketers from top mobile brands to inquire about the challenges and opportunities present in mobile marketing today.

What are the opportunities for marketers? How are brands connecting with consumers?

The future of mobile marketing depends on taking advantage of context. In this webinar Poynt will explain what it means to launch contextually relevant mobile campaigns. Poynt will discuss how brands and marketers can use context to connect directly with consumers and provide specific examples on how these campaigns can generate higher than industry average results.

Join leaders of the MMA, TRUSTe, and the Future of Privacy Forum to learn how you can navigate the legal and policy challenges facing the mobile advertising ecosysytem.

In this webinar, you'll experience top-performing Celtra powered rich media ad campaigns and get a first look at how leading brands are reaching consumers in the complex mobile world by providing a rich full screen and an interactive brand experience. If you are interested in a detailed view into the strategy and process of creating compelling rich media mobile ads for mobile, don't miss this webinar.