Debunking the 6 Myths of Location-Based Measurement
Offline attribution is the holy grail for marketers, and many players across the industry are working hard to solve for it. With all of this excitement, it’s natural for some misinformation to spread.
In this webinar, we’re setting the record straight. Join us to hear the most common “myths” in the industry – ones we’ve heard time and time again from agencies, brands, and industry peers – and the true story for each.
Key takeaways will include:
10 Tips For Crafting a Better Mobile Experience For Holiday Shoppers
Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels. Join IBM Product Marketing Manager, Michael Trapani, and learn everything you need to know about designing a holiday experience that can increase revenue and create promoters of your brand during this critical season.
When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.
Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:
