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Aspirations for Mobile Marketing in 2016

The mobile landscape is set to grow even further in 2016. Nine Mobile Marketing Association's APAC Board Members from agencies and brands such as Facebook, Google, WPP, share their aspirations for mobile throughout 2016.

In this infographic, they have a common desire to achieve progress in measurement, drum up investments in leadership and technology, and increase mobile-led cross-platform campaigns.

Released: 
March, 2016
Education Section: 

March 15, 2016 to March 17, 2016


Defining the Future of Consumer Marketing

The divide between marketing and sales has evaporated and we’re entering a new age of marketing where all media are sales channels, all communications have “buy now” capabilities, and all marketing is essentially shopper marketing.

The Shopper Marketing Summit is an educational conference that helps define this new future of consumer marketing through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience.

March 9, 2016

 
WHAT IS MOBILE MOMENTS?
 
Welcome to a different kind of mobile event.

 

May 24, 2016 to May 26, 2016


WEAR Conference
May 24 – 26, 2016
Seaport Boston Hotel
Boston, Mass

The Smithers Apex WEAR Conference, established in 2004 and known previously as Smart Fabrics & Wearable Technology, as well as Wearable Technology UX, has a storied history of bringing together the business of wearables & consumer experience.  WEAR represents the interaction of man and machine, technology and body - in a completely seamless way. 

May 23, 2016 to May 24, 2016


Retail. Reimagined.

Future Stores, taking place 24 -25 May at the London Victoria Park Plaza, is the event for in-store experience innovators.

Future Stores is the ONLY European event focused specifically on bridging the gap between the digital and in-store experience; the only conference to bring together 120+ in-store innovators from Europe’s most progressive retailers.

India

Contact Info


Advisory Board

Undefined
Council
Members Only
Mobile Shopper Marketing and the Impact on the Path to Purchase

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Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.

Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.

 

Released: 
February, 2016
Education Section: