| Page 538 | MMA / Marketing + Media Alliance

Agenda

Undefined

Friday, October 7, 2016

Agenda

Undefined

Friday, October 7, 2016

Agenda

Undefined

Friday, October 7, 2016

Agenda

Undefined

Friday, October 7, 2016

Debunking the 6 Myths of Location-Based Measurement

Debunking the 6 Myths of Location-Based Measurement

Oct 5, 2016

Debunking the 6 Myths of Location-Based Measurement

Offline attribution is the holy grail for marketers, and many players across the industry are working hard to solve for it. With all of this excitement, it’s natural for some misinformation to spread.

In this webinar, we’re setting the record straight. Join us to hear the most common “myths” in the industry – ones we’ve heard time and time again from agencies, brands, and industry peers – and the true story for each. 
Key takeaways will include:

Watch Now
Ryan Kanterman Naftali Goldsmith
10 Tips For Crafting a Better Mobile Experience For Holiday Shoppers

10 Tips For Crafting a Better Mobile Experience For Holiday Shoppers

Oct 11, 2016

10 Tips For Crafting a Better Mobile Experience For Holiday Shoppers

Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels. Join IBM Product Marketing Manager, Michael Trapani, and learn everything you need to know about designing a holiday experience that can increase revenue and create promoters of your brand during this critical season. 

In this webinar, you’ll learn:

Michael Trapani
Top 5 Tips For Demystifying Viewability

Top 5 Tips For Demystifying Viewability

Sep 7, 2016

Top 5 Tips For Demystifying Viewability

When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.

Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:

Watch Now
Rory Edwards

MMA Announces 2016 Global Smarties™ Awards Shortlist

To view the winners gallery, click here.


Selections representing the limitless opportunities for device-driven creativity, engagement and impact now vie to win coveted Smarties Awards

News Type: 
MMA Press Release

Industry Award Nominations

Global Marketer of the Year
This award represents the Marketer that has incorporated mobile marketing as an indispensable part of their marketing strategy worldwide and is using mobile to drive the innovation of marketing.
Global Publisher / Media Company of the Year
This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive growth and best practices.
Global Enabling Technology Company of the Year
This award represents the Mobile Enabling Technology Company whose innovative technology has changed the landscape of the mobile marketing industry and disrupted the industry.
Global Agency of the Year
This award represents the Agency that has incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the mobile marketing industry.

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