With audiences migrating to CTV, attention‑based currencies gaining traction, and generative AI accelerating creative versioning and optimization, the state of video is fast evolving.

Partnering with Teads, MMA is launching the first ever study to explore how senior marketers are re‑defining video’s role across the entire campaign funnel, where they’re shifting budgets, and how they’re approaching buying, creative innovation, measurement, and AI’s growing influence.

Your insights will reveal where video delivers the most value, what’s holding it back, and how brands plan to unify reach, targeting, and performance in an omnichannel landscape.