MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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TO BE RESCHEDULED - Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Tuesday, November 11, 2025 - 1:30pm to 2:30pm EST

Attribution

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.

Region:

Global

Speakers:

Sean Macnew

CFO

Vox Media

Domenic DiMeglio

CMO & Chief Data Officer

Paramount Streaming

Scott McDonald, Ph.D.

CEO & President

ARF

Frank Findley

Executive Director

Marketing Accountability Standards Board

Rex Briggs

Subject Matter Expert

Marketing + Media Alliance

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Defending Brand Marketing – Why Is It So Hard?

Wednesday, November 19, 2025 - 12:00pm to 1:00pm EST

Attribution

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? The second session will explore the persistent challenge of defending brand investment inside the boardroom. We’ll unpack what marketers are getting right (and wrong) in how they measure brand impact. Learn how to reframe brand as a long-term value driver, not a discretionary spend, and gain practical strategies to protect and prioritize brand investment.

Region:

Global

Speakers:

David Mogensen

VP of Global Marketing

Uber

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Ben Skrainka

Principal Economist

Amazon

Jim Lecinski

Clinical Professor of Marketing

Northwestern University's Kellogg School of Management

Jeremy Rose

Head of Unified Marketing Management, US

Bayer

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MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Wednesday, December 3, 2025 - 12:00pm to 1:00pm EST

Attribution

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how to instill confidence in your measurement approach with stakeholders across the business.

Region:

Global