Programmatic | MMA Global

Programmatic

Wednesday, September 17, 2025 - 12:00pm to 1:00pm EDT

Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.

Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
SVP Strategy & Insights
Teads
Senior Director, Digital Marketing
Ally Financial USA
VP, Brand Marketing and Creative
Choice Hotels International
Creative Director
Dave.com
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In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the operational backbone of advanced marketing and advertising, emphasizing the paramount importance of brand integrity and technological efficiency, enabling organizations to remain agile with forward-looking strategies that drive business growth.

Released: 
June, 2025
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Xapads has expanded its operations into the market and has appointed James  Eppinger as Country Head, UK.  As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

The collaboration is expected to increase overseas advertising demand for eclicktech’s Mainland Chinese web publishers by a targeted 150%

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand. 

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a proprietary web-based video player AnyManager Video Player, along with ad serving for AnyManager Video Player and text-to-video conversion functionalities on AnyManager, AnyMind’s publisher growth platform.

To help publishers quickly capitalize on the increased consumption and availability of video content, the new offerings are designed to be easily implemented and mindful of limitations around video production resources.

Tuesday, March 19, 2024 - 3:00am to 6:30am +03

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Dubai / January 25th, 2024: In a monumental move, Spaceback, a trailblazer in Social Display advertising, has officially joined forces with ThePubverse, ArabyAds' cutting-edge publisher monetization platform.

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This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

Submitter's Company: 

Dubai, UAE, 15 January 2024: ThePubverse, a prominent player in the field of publisher monetization under the ArabyAds umbrella, is thrilled to unveil its integration with Amazon Publisher Services.

Member Mention: