Best Practices | Page 5 | MMA / Marketing + Media Alliance

Best Practices

Fraud

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Released: 
November, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
Ad Fraud
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
Education Section: 
Best Practices, Definitions, Educational Documents, Guidelines, Perspectives
Members Only

MMA Mobile Yearbook Latam 2017

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Released: 
January, 2018
Education Section: 
Guidelines, Best Practices

Pages