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This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Region: 

Wednesday, September 15, 2021 - 6:30am to 7:30am IST

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

Region: 
Speakers: 
Digital Marketing Head
Aditya Birla Group
Head of Digital Strategy
ITC Limited
Managing Partner - Data Strategy and Partnerships
Publicis Media
Director – Integrated Media and Partnerships
Pepsico
General Manager
The Trade Desk, India
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:

London, September 6th. Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development. 

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This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Region: 
Resource
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Tuesday, September 14, 2021 - 6:30am IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
Chief Strategy Officer, WPP India & President
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Vice President & GM, Flipkart Ads
Flipkart Ads
Chief Marketing Officer
Diageo
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 

Activision Blizzard Inc

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Released: 
August, 2021
Region: