Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process
Provides clear guidance for marketers navigating the loss of 3rd party cookies. Affinity Answers is the first data provider to undergo the Neutronian audit and monitoring to verify that their audience segment production is not reliant on 3rd party cookies.
Neutronian will announce Thursday the launch of a cookieless certification to verify digital advertising data as sellers are prepared to navigate the loss of third-party cookies.
Certification, which requires a full audit, is based on the company’s recently published Neutronian Quality Index (NQI) data-quality scoring framework, the certification process with verification of authenticity.
Affinity Answers, a data provider, became the first to meet the requirements for cookieless certification.
