From the demise of 3rd party cookies and IDFA to the surge of data protection regulations around the world – e.g. GDPR, PDPA, PIPL, data privacy has become an imperative mission for marketers as we take a proactive approach to transform business growth. Let’s explore how brands have overcome the challenges of managing data privacy from upstream marketing to downstream customer relationship management including usage of robust first party data strategies.

(A Mediacorp and Association of Advertising & Marketing Singapore Collaboration)