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September 20, 2023 to September 21, 2023

MMA members can secure a 30% discount on tickets using our dedicated voucher code. Please email [email protected] and we will email the code to you. 

DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing and innovation. This year, DMEXCO will take place on-site in Cologne on September 20 & 21, 2023. Experience networking, exchange and business!

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 · Global

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Caroline Harrison Philippa Snare Olivia O’Neil

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