| Overall Rank: | 14 |
| Points: | 24.2 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 1 |
| Bronze(s) Won: | 4 |
| Location: | Düsseldorf |
| Region: | Europe |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI | e.l.f. Cosmetics | e.l.f. Cosmetics | Wavemaker | UK | Diversity & Inclusion | Smarties EMEA | Silver |
CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Wavemaker | Germany | Personalisation | Smarties Germany | Bronze |
Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE | Annemarie Börlind | Annemarie Börlind | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze |
How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy | L'Oréal | L'Oréal | Wavemaker | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
Odea Cash Reward Campaign | Odeabank | Bank Audi | Wavemaker | Turkey | Customer Journey Marketing - Lead Generation / CRM, Performance Marketing | Smarties Turkey | Finalist (2) |